In 2003 Men’s Health Magazine held the first International Men’s Day in China. The event was held in Beijing and received a positive response from all sectors of society: Sina, Sohu, BTV Charm Frontline, CCTV Arts Express, Shanghai Oriental Satellite TV, Modern Times, The Beijing Youth Daily, Beijing Evening News and other national media which tracked the event. Themes highlighted on the day included men’s health and fashion. According to Ms Carrie Xu, PR manager of TRENDS, the International Men’s Day is jointly promoted by Men’s Health, FHM, and Esquire.
Organizers stated, “In today’s society, more and more the fast pace of work and life of modern men often leaves them feeling physically exhausted, yet struggling to maintain a high spirit and commitment to work and life, with added social and family pressures. Moreover, men are born with a sense of responsibility to always maintain strength and tolerance, to not flinch at any time, and to ignore their own fragility. It is precisely these factors which make them reluctant to share their feelings which is why we hear little about the physical and mental-health concerns of men. Thus we call on the community to show some concern for “men’s issues” and to help them find ways to alleviate the pressure so that they can relax and enjoy their own real day. This will help men take care of their own physical and mental heath and contribute to a happier life and work.”
Dates for the Chinese IMD event have fluctuated, being held on November 23, November 19, November 28 or August 3, in different years based on significant reference points on the Chinese calendar. The event has been held annually from its inauguration in November 2003 to the present.
Trends.com.cn : International Men’s Day: http://www.trends.com.cn/article/content_view.jsp?as=0&id=40793&t=6
Men, Repeatedly Calling for the International Festival of Men.
Men’s Health Magazine Forum.
A Real “Man Festival”: (2005)
Branding in China (2005) page 113. published by China Knowledge Press.